LATEST NEWS RELEASES, COLLABORATIONS, EVENTS, STORES AND ALL THE LATEST NEWS FROM THE WORLD OF SNEAKERS
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SPECIAL RELEASES
NEW BALANCE 992 "OG GREY", DEFINITELY A MSUT HAVE!
Originally designed by Jonathan Bacon, the New Balance 992 Grey makes its comeback in the OG colorway 15 years after its debut in 2006 to celebrate the 100th anniversary of the American brand. The shoe is part of the “Made in U.S.A.” collection, boasts the ABSORB technology to provide great stability and cushioning, and it’s legendary comfort was highly appreciated nothing left than Apple’s co-founder Steve Jobs.If you don’t want to wait 15 more years you’d better to watch out because the New Balance M992GR is available in extremely limited quantities through selected retailers around the globe bounded to the American brand, such as Kosmos, Afew, End, Norse and 43einhalb. -
SPECIAL RELEASES
STRAIGHT FROM SPACE: KARHU "URSA MAJOR" PACK ✨
Ursa Major, known as the Big Bear, is a large constellation best known for containing a group of seven bright stars called the Big Dipper, a useful navigation tool in the Northern Hemisphere.Guiding people on their route or path to find their destination using the sun, moon, and stars goes back to ancient times. Since then, humans have been driven to explore not only planet earth but also the unknown, to discover new worlds.The Karhu "Ursa Major" pack celebrates the link between the Big Bear and the bear of the Finnish brand and the continuous urge of human beings to explore.The “Ursa Major” pack, consisting of one Aria 95, one Synchron Classic and two Legacy 96s, is ready to be explored at select retailers worldwide and on The Sneakers Box marketplace, starting from the 22nd of October. -
SPECIAL RELEASES
SAUCONY SHADOW 6000 "FOOD FIGHT": CAN YOU SPOT THEM ALL?
This special release celebrates the 30th anniversary of the Saucony Shadow 6000 featuring a colorful patchwork of materials and patterns that recalls all the past food-themed Saucony releases.In this wild food fight, pizza, burgers and fruit collide in an artistic collage and the result is a truly unique and creative look, so unique that the left and right shoes are different from each other. Avocado Toast, Courageous Breakfast, Cotton Candy... can you spot all 15 flavors?This limited edition release, with exclusive packaging, perfectly highlights the Shadow 6000's panel structure and raised heels. What you can't see is the extreme comfort and cushioning provided by the improved PWRRUN+ midsole, but once you try them on, you'll never want to take them off.Mark on your calendar that the global release of the Saucony Shadow 6000 "Food Fight" is set on Friday, October 15th, through selected retailers worldwide bounded to the American brand, such as Kosmos, End, Footdistrict and Allike. -
SPECIAL RELEASES
NEW BALANCE CELEBRATES THE 20th ANNIVERSARY OF THE 991
New Balance celebrates the 20th anniversary of the iconic 991 silhouette with a special release coming from the Flimby factory in England!The M991ANI shows off an upper made of premium nubuck and nylon mesh overlays, reflective detailing, 2001 embroidered on the heel, branded insoles and "20th anniversay" tag label on the inner tongue.The two-tone midsole boasts the ABZORB technology to provide cushioning and comfort, while the rubber outsole provides superior grip step by step.If you don't want to miss the chance to get a pair of these stunning sneakers, you'd better to watch out because the New Balance M991ANI Made in England "20th anniversary" edition is already available through selected retailers bounded to the American band, and on The Sneakers Box marketplace, of course! -
SPECIAL RELEASES
KARHU x DI MOLFETTA FRANTOIANI: "LIQUID GOLD"
The link between Olive oil and the Olympics is a fascinating story, with a deep history dating back to the beginning of the rest games in Greece. In fact, the Olympic game is still ignited using a mirror and olive oil.Back in ancient Greece, athletes were often massaged with olive oil before their race in the belief that the wisdom, power and strength of the goddess Athena would be bestowed upon them.Early Olympians competed for victory, and material prizes were given, including amphorae (terracotta cans) filled with “liquid gold”, the best and most expensive olive oil. The amphorae were decorated with details and images of the contest.Karhu has collaborated with olive oil producer Di Molfetta Frantoiani, on an amphora filled with extra virgin olive oil, inspired by those won by the Olympians in ancient Greece. In the same style as its precursor, the amphora features athletes, in this case, long-distance runners.Di Molfetta Frantoiani’s “Altea” collection takes its name from the Peucezi people who settled in and around central Apulia from Greece in the 7th century B.C.The Peucezi people specialized in making terracotta amphorae filled with olive oil, which they gifted to their queen, Altea.The amphora features white and blue coloured lines, inspired by the flag colours of both Greece and Finland, two nations with a rich athletic history.The cork wrap is inspired by the gold medal, a prize awarded to winners of the modern Olympics (20th century). The Karhu logo is featured on the bottom, and it comes in a specially designed box.As an incentive, a select number of stores have received a limited amount of the “LIQUID GOLD” collaboration to be gifted in-store alongside a pair purchased from the Karhu All-Around Pack. -
SPECIAL RELEASES
THE NEW BALANCE M 1300 JP3 "MADE IN U.S.A." IS BACK!
One of New Balance's most desired silhouettes, the famous 1300JP, returns after several years of absence.Introduced for the first time in 1985, this real Holy Grail is one of the most appreciated models not only by the Japanese people, but by all true New Balance lovers around the globe.The New Balance 1300 Japan is part of the "Made in U.S.A." production of the American brand, and is manufactured in the Skowhegan factory in Maine, just like in 1985.This retro running shoe makes its comeback every 5 years staying true to its OG colorway. The upper is made of Horween leather and premium nylon mesh which, combined with the EVA midsole with ENCAP technology and Vibram outsole, make this sneaker one of the absolute landmarks of the American brand in terms of cushioning, grip and style.If you don't want to wait 5 more years to put your feet into these gems, you have to be quick because the New Balance M 1300 JP3 "Made in U.S.A." is available in super limited quantities at selected retailers around the globe! Simply iconic. -
SPECIAL RELEASES
DIADORA FOR THE FANS: N9000 MIX "MADE IN ITALY"
Diadora approaches the end of 2018 and of its 70th anniversary celebrations with fireworks, giving birth to one last limited edition release dedicated to its greatest fans and aficionados. Thursday 13th of December at 14:48 on Diadora 48th Floor – the Italian brand website section purposely created to introduce some of its special projects – Diadora has launched the N9000 MIX, an exclusive version of the iconic silhouette of Caerano di San Marco, realized employing a mix of materials and colours that pays homage to some of the most important collaborations undertaken by the Italian brand in recent years. The right and the left shoe are different and uppers are made with premium materials including pigskin nubuck, soft suede, and kangaroo leather, using colours and tones that Diadora fans will easily recognise. Midsoles boast a dirty effect and are completed by the sole with Double Action technology, as in the original sneaker. The production is strictly Made in Italy and only 285 numbered pairs have been released, which could be exclusively purchased through the 48th Floor website. Diadora decided to make this special project for the fans and with the fans, indeed collaborating with the Facebook group “Diadora Talk”, which gave a fundamental contribution to the birth of what is one of the most beautiful and significant Diadora release of all times: the most loved silhouette, the N9000, made in Italy with pieces of some of the best Diadora collabs, a dream become reality! To pay homage to the many Diadora fans and to “Diadora Talk”, here we publish not only the official pics from 48th Floor, but also some “on feet” snapshots captured by the fans yukigraphics, max.loewe, don_shoela and kevykev! -
SPECIAL RELEASES
THE COMEBACK OF THE ASICS GEL KAYANO 5 OG
20 years from its first appearance, the Asics Gel Kayano 5 makes it back to the scene with the release of an updated version in the OG colourway. Renowned as a high mileage running shoe, the Gel Kayano 5 comes back winking to the lifestyle market thanks to the perfect fusion of vintage and modern. The shoe boasts Gel technology and quadra lacing system, which coupled to the Duomax technology give the shoe optimal cushioning, comfort fit, and reduce inward turning of the feet. If you don't want to miss the change to cop a pair of these dope kicks, mark on the calendar that the release of the Asics Gel Kayano 5 OG is set on Friday, November 16th, through selected retailers bounded to the Japanese brand, such as Kosmos, asphaltgold, Sneakers76, End, 43einhalb, Suppa and Nigramercato. -
SPECIAL RELEASES
G-SHOCK x SNEAKER FREAKER DW-5700 "REDBACK"
G-Shock and the Australian magazine Sneaker Freaker give birth to a dubbed “Redback” collaboration to celebrate their 35th and 15th anniversaries, respectively. Leading character of this special release is the DW-5700 model, which wears for the occasion a colourway inspired by the Australian much dreaded venomous spider it takes its name from. Peculiar of this watch is also the LCD screen with red background nicknamed “Vampire”, last employed by G-Shock in 2003 and never for a collaboration. But this is not all! A third partner, the American brand Stance, on the occasion of this drop, realised a pair of coordinated socks, personalised with the writing G-Shock on one, and Sneaker Freaker on the other. After the exclusive release by Sneaker Freaker during Halloween, mark on your calendar that the global launch of the G-Shock x Sneaker Freaker DW-5700 "Redback" is set on Friday, November 9th, in selected G-Shock retailers spread around the planet, such as Kosmos, Move, 43einhalb and Suppa. You’ve been warned!