The Sneakers Box - ASICS CELEBRATES 30 YEARS OF GEL

ASICS CELEBRATES 30 YEARS OF GEL

Asics debuted the use of GEL and its technology thirty years ago. In 1986, the Japanese brand first released a pair of sneakers with the GEL trademark technology. What initially was launched as an improvement to athletes technical wear and therefore an improvement to their performance has become a staple of the Asics brand. Gel research has continued, continuously updating materials, form and positioning, as well as never overlooking design. Trial and error without ever losing sight of beauty has been Asics motto from the start, having every detail cared for. Such a commemorative event could not be celebrated but with the release of four models: Gel Quantum 360, Gel Lyte III, Gel Lyte V and Gel GT-Cool Xpress. These four models represent the evolution of the brand, and the color schemes are a reflection of the development landscape over time. So, if you want to put your hands on the "Asics 30 Years Of Gel" special pack, don't miss the release on Saturday, November 5th, in selected Asics retailers, such as Kosmos. Happy birthday Asics, rock on!

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