DIADORA: FROM SEOUL TO RIO PACK
Dubbed “From Seoul to Rio”, the Italian brand has teamed up with seven of the best sneaker stores around the globe to celebrate the Olympics: 24 Kilates, Patta, Hanon, Solebox, Kith, Packer and Concepts. We’ve grown accustomed to Diadora’s ongoing efforts in the sneaker industry keeping materials premium and looks clean, and this pack seems like they’ll stick to their ongoing success across the board. The sneakers of choice? The I.C. 4000 and the Intrepid. Both shoes were originally made to mark the 1988 Seoul Olympics, and all of them are Made in Italy. 24 Kilates, Patta, Hanon and Solebox worked on the I.C. 4000 while Kith, Packer and Concepts focused on the Intrepid. This Olympic partnership also includes an exclusive apparel capsule collection Made in Italy designed by Diadora in collaboration with the seven stores. With each shoes there will be a special pack that consists of a t-shirt, track jacket and sport bag, all inspired by the Diadora archives. Mark on your calendar that the release of the I.C. 4000 is set on Saturday, August 6th, at 24 Kilates, Patta, Hanon and Solebox, while the drop of the Intrepid will hit Kith, Packer and Concepts on Saturday, August 20th. Enjoy the Olympics!