NEW BALANCE: THE "GREY DAY" IN MILAN - EVENT RECAP
On Thursday, March 15th, New Balance celebrated the "Gray Day", a tribute event to one of the most iconic model of the American brand, the 574, and its original gray colorway. With over 20 cultural events organized in some of the most important cities around the globe, we have been lucky enough to be invited to the Italian chapter of the celebrations at the Cross Studio in Milan.
The Italian event featured Domenico Formichetti, Patrick Eduardo and Pietro Mazza, who reinterpreted the classic "N" logo by New Balance with three artworks on canvas, and a live painting session performed by Patrick Eduardo. Sweet and salty food, drinks and an addictive DJ set by Milangeles and Bernardo Fibrosi have been completed by the live exhibition of the special guest Calcutta, one of the most interesting songwriters of the Italian music scene.
Big up to New Balance and enjoy our photo recap of the event!