NEW BALANCE x JIMMY JAZZ x MARVEL “BLACK PANTHER”
A new Marvel’s hero arrives in movie theaters, T'Challa, sovereign of the Kingdom of Wakanda aka Black Panther, hero of the comics born in 1966 from the hand of Stan Lee and Jack Kirby. It not only lands on the big screens but also in the world of sneakers thanks to Jimmy Jazz and New Balance.
The first is one of the most famous American retailers of sports goods based in New York, the other one is the Made in U.S.A. sportswear giant, that took inspiration from the Vibranium suit of the Marvel’s Superhero to develop two models: the 574 Sport and the 990v4. Both have an aggressive look, using black leather with metallic shades, black mesh and 3M accents to not go unnoticed even at night. Other interesting details are the lace lock with the Marvel logo, the internal insole with the figure of the Black Panther and the custom box to complete the packaging. After the exclusive release at selected Jimmy Jazz locations on February 9th, a second drop is set to be released on NewBalance.com on the 16th.