The Sneakers Box - SPIN ACCELERATOR ITALY 2021: OPEN INNOVATION

The Sneakers Box is proud to be one of the official partners of the Spin Accelerator Italy 2021!

The most important business realities of sport-tech are looking for innovative solutions.

Spin Accelerator Italy 2021 launches a call for Open Innovation, which will unite startups and big brands to write the future of sport, together.

Are you a startup or a small company and you think you can solve the challenges of brands? Apply now to Spin Accelerator Italy!

- 10k prize

- 4 months of acceleration for your business

- Qualified mentorship

- Prestigious sports brands

- An innovative ecosystem 

- Global network of sports industry leaders

New call: December 14, 2020 - January 31, 2021

The Sonra Proto is the protagonist of the first collaboration between the German brand founded by Hikmet Sugoer and the exclusive lifestyle brand Porsche Design.

This collaboration takes inspiration from the design elements of the Porsche 912, perfectly merging the purist style of Porsche Design with the urban sneaker culture of Sonra.

Hikmet is a proud owner of a signal red Porsche 912 and this Sonra Proto "Porsche Design Edition" pays homage to his beloved car showing off a grey upper made vegetable tanned leather with naturally grained premium cowhide leather, highlighted with red and slate grey detailing to recall his Porsche car colors.

This limited edition shoe is Made in Germany and is completed by the original Porsche 912 logo branding on the heel and by the unmissable Sonra logo on the midsole.

The Adidas ZX 2K 4D is the perfect modern reinterpretation of one of the most representative series of the German brand's archive, the ZX.

This sneaker shows off an upper made of super light and resistant technical fabric that, completed by TPU inserts, give full support to the foot and an additional tech touch to the shoe.

The original midsole of the ZX series received a fully modern twist thanks to the new 4D cushioning technology used for the midsole that comes from the Adidas 3D digital printing that wisely uses a mix of elements such as light, oxygen and liquid resins.

Thanks to this technological innovation, the German brand has been able to create a midsole that guarantees full control and a very high return of energy to the wearer, a perfect mix not only for those who run but also for simple everyday use.