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Selena Gomez and the German brand meet for their first collaboration and give birth to the SG x Puma collection, where the initials of the American artist’s name have dual significance, namely “Strong Girl”.

This capsule collection features two sneakers and some pieces of clothing and accessories, all revolving around black, white, and grey tones, which are the colours that fit at best Selena’s style and taste.

One of the collection’s most important pieces is the SG Runner, a new sneaker designed and created by the artist, characterized by a design that recalls the ’80s and ‘90s, and the lovely Los Angeles atmosphere. Knitted uppers, great cushioning, and optimal fit are the leading qualities of this new sneaker.

The second protagonist is the Defy Mid, a training shoe with a black metal buckle, rose gold-plated chain, and knitted uppers.

As for the apparel, some items recall the 1992, Selena’s year of birth, and represent a fashion reinterpretation of some clothing items originally designed for training.

• WHO •

Puma x Selena Gomez

• WHAT •

SG "Strong Girl" collection

• WHEN •

Wednesday, December 12th, 2018

• WHERE •

In 2002, Simon “Woody” Wood founded a punk-style fanzine that evolved throughout the years to the point of becoming one of the world’s most famous and authoritative sneaker magazines: Sneaker Freaker.

Today, after having reported for more than 15 years every possible collab, custom, limited edition, retro reissue, QuickStrike and Tier Zero, the Australian magazine releases a book that embeds more than 100 years of sneaker history, a “must have” not only for all sneaker fans, but for everybody.

672 pages with text and pictures of extreme quality to tell the sneaker industry’s evolution, from the Air Max to Adi Dassler, from Michael Jordan to Yeezy, everything reported with accuracy and details, enriched by shrewd and irreverent stories.

After such long wait, all the details of the upcoming Nike x Carhartt WIP collaboration are finally revealed, and 4 silhouettes from the Swoosh brand will play the lead role: Air Force 1 Low, Air Force 1 Low Utility, Vandal Supreme High and Air Max 95.

These four shoes have been redesigned and reinterpreted with the iconic style that distinguishes Carhartt, thanks to the employment of fabrics that are typically found in the collections of the American workwear brand, including cotton canvas, corduroy, and tiger camo ripstop.

The Air Force 1 Low is the most refined among the four, thanks to the mixed corduroy and canvas uppers, featuring the classic “Hamilton Brown” tones and a white outsole.

The Air Force 1 Low Utility boasts a definitely more modern and aggressive look, boosted by the use of Tiger Camo Ripstop for the uppers, combined with the gum outsole.

The cotton canvas total black colour-scheme with contrasting gum outsole, on the other hand, renders the Vandal Supreme High the most basic of the four siblings.

The most intriguing proposal is for sure the Air Max 95, thanks to uppers made with a mix of black fabrics and Tiger Camo Ripstop, but especially to the white midsole with visible Air Unit in orange, in pure Carhartt style.