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Even today the Instapump Fury is one of the most eye-catching silhouettes around the globe, so Reebok decided to celebrate its 25th anniversary with the re-release of the most iconic OG colorway, the "Citron".

Designed by the legendary Steven Smith, the Reebok Instapump Fury made its debut in 1994 shocking the market with a revolutionary laceless shoe with inflatable chambers, GraphLite midsole and DMX cushioning.

This iconic silhouette has been the protagonist of many hot collaborations with Stash, BAPE, Concepts, Solebox and Bodega, just to name a few, and it's comeback in the "Citron" colorway will make many heads spin!

• WHO •

Reebok

• WHAT •

Instapump Fury OG, the "Citron"

• WHEN •

Friday, March 5th, 2019

• WHERE •

Paying homage to its outdoor division that during the 70s manufactured an assortment of premium fishing supplies, the Finnish brand introduces a special collection inspired by the fishing lures’ bright and reflective colours, dubbed “Catch of the Day” pack.

This appealing pack consists of five colorways across three popular silhouettes in the collection: Aria, Synchron Classic and Fusion 2.0.

Each shoe features a mix of pigskin suede boldly colour blocked on the various upper patterns combined with breathable mesh, and all the pairs are completed with neon green details which brings the pack together.

The Duesseldorf based sneaker boutique Afew keeps celebrating its 10th anniversary with a new special release in collaboration with the Danish brand Hummel, that has as protagonist the Marathona silhouette.

Thanks to a carefree approach, the shoe has been used as a canvas giving birth to a colorful sneaker dedicated to our inner child, dubbed "Stay Foolish".

The shoe features an upper made of premium suede and leather, and shows off care for details such as the Hummel and Afew logos placed in a childlike handwriting on the heel and tongue.

The Hummel Marathona x Afew "Stay Foolish" will be released in a special packaging including extra laces and a “Things I want to do in life” notepad with colored pencils.

• WHO •

Hummel x Afew

• WHAT •

Marathona "Stay foolish"

• WHEN •

Saturday, February 23rd, 2019

• WHERE •