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Selena Gomez and the German brand meet for their first collaboration and give birth to the SG x Puma collec...
PUMA x SELENA GOMEZ: "STRONG GIRL" COLLECTION
Selena Gomez and the German brand meet for their first collaboration and give birth to the SG x Puma collection, where the initials of the American artist’s name have dual significance, namely “Strong Girl”.
This capsule collection features two sneakers and some pieces of clothing and accessories, all revolving around black, white, and grey tones, which are the colours that fit at best Selena’s style and taste.
One of the collection’s most important pieces is the SG Runner, a new sneaker designed and created by the artist, characterized by a design that recalls the ’80s and ‘90s, and the lovely Los Angeles atmosphere. Knitted uppers, great cushioning, and optimal fit are the leading qualities of this new sneaker.
The second protagonist is the Defy Mid, a training shoe with a black metal buckle, rose gold-plated chain, and knitted uppers.
As for the apparel, some items recall the 1992, Selena’s year of birth, and represent a fashion reinterpretation of some clothing items originally designed for training.
• WHO •
Puma x Selena Gomez
• WHAT •
SG "Strong Girl" collection
• WHEN •
Wednesday, December 12th, 2018
• WHERE •