KARHU x DI MOLFETTA FRANTOIANI: "LIQUID GOLD"
The link between Olive oil and the Olympics is a fascinating story, with a deep history dating back to the beginning of the rest games in Greece. In fact, the Olympic game is still ignited using a mirror and olive oil.
Back in ancient Greece, athletes were often massaged with olive oil before their race in the belief that the wisdom, power and strength of the goddess Athena would be bestowed upon them.
Early Olympians competed for victory, and material prizes were given, including amphorae (terracotta cans) filled with “liquid gold”, the best and most expensive olive oil. The amphorae were decorated with details and images of the contest.
Karhu has collaborated with olive oil producer Di Molfetta Frantoiani, on an amphora filled with extra virgin olive oil, inspired by those won by the Olympians in ancient Greece. In the same style as its precursor, the amphora features athletes, in this case, long-distance runners.
Di Molfetta Frantoiani’s “Altea” collection takes its name from the Peucezi people who settled in and around central Apulia from Greece in the 7th century B.C.
The Peucezi people specialized in making terracotta amphorae filled with olive oil, which they gifted to their queen, Altea.
The amphora features white and blue coloured lines, inspired by the flag colours of both Greece and Finland, two nations with a rich athletic history.
The cork wrap is inspired by the gold medal, a prize awarded to winners of the modern Olympics (20th century). The Karhu logo is featured on the bottom, and it comes in a specially designed box.
As an incentive, a select number of stores have received a limited amount of the “LIQUID GOLD” collaboration to be gifted in-store alongside a pair purchased from the Karhu All-Around Pack.
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COLLABORATIONS
TheSneakersBox: JOIN THE AFFILIATION PROGRAM!
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If you are an independent store and would like to get more info about our affiliation program, don't hesitate to contact us by sending an email to team@thesneakersbox.com, it will be our care to get back to you with the information you need.
The sneaker world is now literally and virtually at your feet!
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COLLABORATIONS
SAUCONY x EXTRA BUTTER: SHADOW 6000 "WHITE RABBIT"
After the exclusive drop at Extra Butter at the end of December, it’s finally time for the international release of the Shadow 6000 “White Rabbit”, the last collaboration effort coming from Saucony and the New York based sneaker boutique Extra Butter.
The shoe takes inspiration from movies about “freeing your mind” like Matrix, and takes its nickname from the White Rabbit character of Alice’s Adventures in Wonderland.
The shoe features premium materials like leather, suede and nylon mesh, red and blue “Extra Butter” rubber tag, removable pieces that hide collaborators secret identity while the sneaker box boasts a psychedelic graphic.
If you don’t want to miss the chance to go down the rabbit hole, mark on your calendar that the international release of the Saucony Shadow 6000 x Extra Butter “White Rabbit” is set on Saturday, January 8th, through selected Saucony retailers around the globe and on TheSneakersBox marketplace.
Photo shooting by Bisso97120
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SPECIAL RELEASES
NEW BALANCE 992 "OG GREY", DEFINITELY A MSUT HAVE!
Originally designed by Jonathan Bacon, the New Balance 992 Grey makes its comeback in the OG colorway 15 years after its debut in 2006 to celebrate the 100th anniversary of the American brand.
The shoe is part of the “Made in U.S.A.” collection, boasts the ABSORB technology to provide great stability and cushioning, and it’s legendary comfort was highly appreciated nothing left than Apple’s co-founder Steve Jobs.
If you don’t want to wait 15 more years you’d better to watch out because the New Balance M992GR is available in extremely limited quantities through selected retailers around the globe bounded to the American brand, such as Kosmos, Afew, End, Norse and 43einhalb.
