NEW BALANCE: THE "GREY DAY" IN MILAN - EVENT RECAP
On Thursday, March 15th, New Balance celebrated the "Gray Day", a tribute event to one of the most iconic model of the American brand, the 574, and its original gray colorway. With over 20 cultural events organized in some of the most important cities around the globe, we have been lucky enough to be invited to the Italian chapter of the celebrations at the Cross Studio in Milan.
The Italian event featured Domenico Formichetti, Patrick Eduardo and Pietro Mazza, who reinterpreted the classic "N" logo by New Balance with three artworks on canvas, and a live painting session performed by Patrick Eduardo. Sweet and salty food, drinks and an addictive DJ set by Milangeles and Bernardo Fibrosi have been completed by the live exhibition of the special guest Calcutta, one of the most interesting songwriters of the Italian music scene.
Big up to New Balance and enjoy our photo recap of the event!
LATEST NEWS
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COLLABORATIONS
TheSneakersBox: JOIN THE AFFILIATION PROGRAM!
TheSneakersBox is a digital sneaker platform curating unique, underexposed and selected sneakers, brands and boutiques worldwide. With over 25 years of experience, The SneakersBox has created a place to discover unique general and special releases, and the best sneaker boutiques from around the globe.
The website, App and book are the world’s first guide into the sneaker culture that includes feature stories on the culture, sneaker events, artists and over 1.000 international sneaker boutiques, while TheSneakersBox Marketplace is an innovative digital destination to buy the latest rising sneaker brands and exclusive or underrated releases coming from selected stores worldwide.
If you are an independent store and would like to get more info about our affiliation program, don't hesitate to contact us by sending an email to team@thesneakersbox.com, it will be our care to get back to you with the information you need.
The sneaker world is now literally and virtually at your feet!
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COLLABORATIONS
SAUCONY x EXTRA BUTTER: SHADOW 6000 "WHITE RABBIT"
After the exclusive drop at Extra Butter at the end of December, it’s finally time for the international release of the Shadow 6000 “White Rabbit”, the last collaboration effort coming from Saucony and the New York based sneaker boutique Extra Butter.
The shoe takes inspiration from movies about “freeing your mind” like Matrix, and takes its nickname from the White Rabbit character of Alice’s Adventures in Wonderland.
The shoe features premium materials like leather, suede and nylon mesh, red and blue “Extra Butter” rubber tag, removable pieces that hide collaborators secret identity while the sneaker box boasts a psychedelic graphic.
If you don’t want to miss the chance to go down the rabbit hole, mark on your calendar that the international release of the Saucony Shadow 6000 x Extra Butter “White Rabbit” is set on Saturday, January 8th, through selected Saucony retailers around the globe and on TheSneakersBox marketplace.
Photo shooting by Bisso97120
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SPECIAL RELEASES
NEW BALANCE 992 "OG GREY", DEFINITELY A MSUT HAVE!
Originally designed by Jonathan Bacon, the New Balance 992 Grey makes its comeback in the OG colorway 15 years after its debut in 2006 to celebrate the 100th anniversary of the American brand.
The shoe is part of the “Made in U.S.A.” collection, boasts the ABSORB technology to provide great stability and cushioning, and it’s legendary comfort was highly appreciated nothing left than Apple’s co-founder Steve Jobs.
If you don’t want to wait 15 more years you’d better to watch out because the New Balance M992GR is available in extremely limited quantities through selected retailers around the globe bounded to the American brand, such as Kosmos, Afew, End, Norse and 43einhalb.
